Doris Bergman: The Doyenne of the Style Lounge and Party
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It is the morning of the day of Doris Bergman’s eagerly anticipated Style Lounge Party at the prestigious Fig and Leaf Restaurant in West Hollywood, a few days before the Oscars ceremonies of 2019. There is excitement in the air as Doris, a legendary producer of such events, is personally greeting all the sponsors who have shown up for another of her gifting parties. She has been producing these affairs for eleven years and always starts the party off with a heartfelt greeting to everyone in attendance.
A style lounge, which used to be known as a gifting suite, is a party at which sponsoring brands showcase their wares to celebrities and the media during the week before such events as the Oscars and the Emmys. Doris Bergman also hosts such a gala for the George Lopez Golf Classic. The style lounge is an extravaganza itself, if it is done right, and Doris Bergman, after months of careful planning, always does it right! As a result, a sponsorship for one of Doris Bergman’s unique style lounge presentations is much sought-after.
The benefits to a brand appearing at a Doris Bergman event are tremendous, including exposure to a multitude of celebrities, industry influencers, and media purveyors. Sponsors have their names emblazoned on the invitations to the event and the photo wall as well, and consequently experience a plethora of photos, interviews, and personal contacts during the course of the day. The professional photographers of the highly regarded Wireimage are omnipresent to capture every moment.
The party starts at 10 AM and goes until 4 PM and in between Bergman serves hor d’oeuvres and a delicious lunch. She rents out the entire restaurant, and turns it into 3,500 feet of pure enchantment. Those who attend are in for a regal and delightful experience: hosting ambassadors greet and personally escort celebrities, first to the red carpet for a photo shoot and then to the individual brand sponsors. More photos are taken as celebrities pose with sponsors while holding a bag with the sponsor’s logo.
As entertainment personalities enter the restaurant, one experiences a thrill just watching them as they do their individual photo shoots and interact with the sponsors, and one may even get to meet them, as the ambience of every Doris Bergman event is one of good fellowship and bonhomie. I was able to meet the talented actor Bruce Dern, whom I have long admired, and was fascinated by his sparkling personality as he recounted some of his adventures.
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